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Jason Gaylord
Bringing clarity to complex products and decisions
I am a UX Researcher who enjoys untangling complex problems - especially in tools and systems that people rely on every day. My work has focused on enterprise and data products, where things are rarely simple and decisions often need to be made quickly.
I help teams understand how people actually navigate that complexity, and turn those insights into clear, practical direction for what to build next.
Projects
Skills
Research Methods
- Mixed-Methods Research
- User Interviews
- Usability Testing
- Generative & Evaluative Research
Quantitative & Testing
- Survey Design & Analysis
- Benchmarking & A/B Testing
- Statistical Data Analysis
Analysis & Metrics
- Thematic Analysis
- Affinity Mapping
- Task Success & PMF tracking
- SUS Benchmarking
Specialized Methods
- Information Architecture Analysis
- Card Sorting & Tree Testing
- Heuristic Evaluation
Tools
Qualtrics
UserZoom
User Interviews
EnjoyHQ
Lucidspark
Zoom
ChatGPT
Experience
UX Researcher
Oct 2021 - Present
- Sole researcher for flagship analytics products, owning research strategy across the product lifecycle.
- Led generative research to define data discovery and retention strategy for a unified platform ecosystem.
- Led strategic research validating new workflow models, shaping product direction and long-term platform architecture.
- Co-led product benchmarking program, increasing SUS from 14% to 36% and PMF from 19% to 23% (2023–2025).
- Developed company-wide developer persona, advancing segmentation maturity and enabling Alteryx Marketplace growth.
- Drove research to rebrand Alteryx Exchange as Alteryx Marketplace, clarifying ecosystem positioning and user value proposition.
UX Research & Design Associate
Sep 2020 - Sep 2021
- Executed UX research for enterprise clients (Google, Philips, Frontier), leading usability studies and delivering recommendations informing product decisions.
- Supported a mixed-methods benchmark study comparing Google Local Services vs. Thumbtack, identifying a significant experience advantage for Google and key UX gaps (search, filtering, vendor details).
Assistant Property Manager
Mar 2016 - Jul 2020
- Managed client-facing operations and coordinated cross-functional projects in a commercial real estate environment.
- Streamlined tenant communication and operational workflows to improve service delivery and efficiency.
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